Castore
Rangers FC
As part of the art direction and broader 2021/22 kit launch campaign, the Rangers FC 150th-anniversary home kit launch draws inspiration from the club's iconic home, Ibrox Stadium, and its rich heritage. Embracing the fan base's profound pride in the club's history, we sought to encapsulate the grandeur and decadence of Ibrox.
From the trophy room showcasing the club's league titles and trophies to the cherished traditions of the changing rooms, our goal was to build a nostalgic creative that deeply connected with fans, especially after the challenges of COVID. By capturing the essence of Ibrox, we aimed to evoke emotions and deliver a campaign that resonated with the hearts of loyal supporters.
Maintaining the consistent art direction of the campaign was paramount, and the creative layers were instrumental in showcasing the distinct personality of each club. After directing the shoot at Ibrox, I collaborated closely with the Castore and Rangers teams to select the best images to build a cohesive campaign across print and digital channels.
This collaborative effort allowed each team to forge a deep connection with the fan base, resulting in an emotive campaign celebrating the club's rich history.
