Castore
Better Never Stops Collection
Castore Sportswear is a brand at the forefront of sports performance clothing for athletes with a ‘better never stops’ mentality. It is a brand dedicated to creating high-quality sportswear that empowers athletes to push their boundaries, improve their performance, and never stop pursuing their goals.
The Better Never Stops Collection is a clothing range for athletes with the ‘Better never stops’ mentality who train whenever, wherever. With garments like Winter Leggings and a Running Jacket, athletes stay warm, dry and focused on their performance despite the challenge of the early morning conditions. Whether it’s running, cycling, or at the gym, Castore Sportswear is designed for athletes to achieve their best.
For this campaign, we wanted to capture the essence of an early morning run, so using my knowledge of Liverpool, I focused on finding well-lit locations and landmarks during the morning darkness. The recce plan included various spots around the city that would be ideal for the shoot, ultimately leading to our models running towards a stunning sunrise backdrop over the city centre and river Mersey.
The idea behind the campaign was to engage with early risers whilst showcasing the ‘Better Never Stops’ collection against the realities of running in January. We felt the campaign successfully resonated with our customers, performing as the fastest-selling core collection in Castore history.
