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I help sports, retail and community-led brands find clarity, move with confidence, and build things that actually work.

Strategy, creative and execution for sports, retail and community-led brands.

Brands I've Worked With

Hello, I’m Lee Rosney, a brand operator specialising in sports, retail and community-led organisations. I work with founders, clubs and teams to clarify positioning, make commercially sound brand decisions, and execute campaigns, retail experiences and launches with confidence.

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Castore x Newcastle United

Newcastle United home kit launch, looking at the conceptual development and the campaign execution across digital and print.

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American Golf - Major Season

A tournament like no other, celebrated through a campaign to kick start the golf season.

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Castore - Better Never Stops Collection

Empowering all those athletes with the Better Never Stops mentality.

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Castore x Rangers FC

Forever Ready: launching the Rangers FC 150-year home shirt with Castore.

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Castore - AW20, The Carrera Collection

Designed for athletes and their winter training programmes. 

And I also design for other sectors...

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Input Output Global

Providing creative support for one of the world’s pre-eminent blockchain infrastructure research and digital engineering companies.

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International Festival for Business 2016

Building and managing a creative identity for the biggest business festival in the world.

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Hastings Valley Vikings Club Rebrand

Redefining a community rugby club with a brandmark unique to them. 

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